Be seen displaying yours and win

Tarmac Topblock is offering builders' merchants a fast way to boost sales, thanks to its new range of point-of sale product literature. Designed to be displayed on counter tops, the literature will also give one lucky merchant and one customer the chance to win a high-octane prize - the chance to drive a Lamborghini.

 

Customers can pick up any of the four new Topblock product leaflets from their local merchants to be in with a chance of winning the drive-day prize draw. They will go head-to-head with their merchant supplier in top-of-the-range to see who is the fastest off the grid!

Developed in response to requests for information from builders and merchants nationwide, the four counter leaflets will help customers choose the ideal product type for the application, generate interest in new block technology, and increase builders' merchant sales.

In addition to the Lamborghini driving experience, merchants who take the Topblock literature will also have the chance to win a Red Letter Day experience to the value of three hundred pounds if they are spotted with the literature on display by a representative of Tarmac Topblock, posing as a mystery caller.

Nadine Eaton, Marketing Manager for Tarmac Topblock said, "Building with lightweight Durox Aircrete blocks can be up to 30 per cent faster than using dense blocks. And what better way to demonstrate the benefits of speed than to offer the chance for one lucky customer and merchant to win a drive in a Lamborghini. Likewise, the red letter day experience is an added incentive for merchants to display Tarmac Topblock literature on their counters. A dispenser is also available for display purposes, to keep the leaflets tidy and above all, noticed!"

The new leaflets are available for each Tarmac Topblock brand, namely Durox, Toplite, Hemelite and Topcrete, and feature easy step-by-step guides and construction methods.

Get involved today! To request merchant counter leaflets for your branch, simply ring 08456 044 114.