Buxton Lime unveils its new branding drive
There's a fresh look and a fresh approach for the country's leading producer of lime and high-quality lime products.
Tarmac Buxton Lime and Cement is the new name for Buxton Lime Industries and it's re-launching into the market under a joint-branding initiative with parent, Tarmac Ltd.
Buxton's first-class line-up of products, such as Calbux quicklimes, Limbux hydrated limes and Kalic milk of lime, remains the same.
But the re-launch strengthens its position in the environmental, chemical and process industries, by drawing more directly on the resources of Tarmac.
"This is an exciting time for everyone involved," says Phil Richards, commercial director for Buxton Lime and Cement.
"Tarmac's name and resources have already added significant weight and value to our business. Tarmac recognises the value of retaining the Buxton brand name and its rich association with purity, quality products and service. It is also timely that we reflect the growing importance of our cement business in our trading name."
The re-branding will be rolled-out from April. It will include a new line-up of product literature and a new website for Buxton's lime products. This will guide customers to their specific application areas and contain extensive technical information.
There will be no disruption for customers or staff as Buxton has been part of the Tarmac group for the past six years. Tarmac in turn is owned by Anglo American, the global mining and natural resources group which turns over US$ 34 billion a year.
"The re-branding is the next step in enabling Buxton Lime and Cement to build upon Tarmac's strong values and reputation in the market. It will also open up new opportunities for our business," says Phil Richards.
For Tarmac, the Buxton name is a major asset. It is one of the most respected brands in the business - recent research among customers in preparation for the re-branding confirms that, making it vital that the well-established Buxton brand name is retained. "Although our look has changed it's business as usual. We remain dedicated to offering the same high quality products and professional customer service," Phil Richards adds.
Editors' notes
Tarmac Buxton Lime and Cement and its predecessors have been producing lime products in the Derbyshire Peak District for more than 100 years, and cement since the 1960s. Its base at Tunstead, Buxton, is sited on extensive deposits of limestone which provide an exceptionally pure source of calcium carbonate, essential for many manufacturing and environmental processes.
Market-leading expertise in lime includes an in-depth knowledge of the reaction of lime and experience across a wide range of industrial and environmental sectors. Its R&D department is the largest lime products development laboratory in the UK, conducting market focused research to optimise customers' processes and develop innovations on products and applications.
The Tunstead site forms part of a highly integrated business where the processing of limestone, lime and cement are intrinsically linked, enabling the site to be operated with great efficiency and resulting in a remarkably low wastage factor of less then 1%.
Tarmac Buxton Lime and Cement is renowned for its customer support. This includes providing expert technical backup, engineering advice and developing solutions to customers' specific needs. And it can also advise customers on environmental problems and monitoring.
